Protecting and enhancing the identity of your company and the services you provide are our first and most important goals. Therefore, it is important to be aware of everything related to the trademark registration process, Cases in which a trademark cannot be registered, and cases in which a trademark cannot be registered and its importance in enhancing customer confidence and loyalty to your products. To learn everything related to the trademark registration process, follow me.
1_ If the signs merely describe the products' characteristics or ordinary, non-distinctive names.
2_ Containing what violates religion, public morals, and ethics or is similar to a religious symbol.
3_ In the event of using the logos or flags of the Kingdom or international organizations unless authorized by the owner.
4_ Stamps and badges are used to monitor products or services unless authorized.
5_ Geographical names if their use confuses the source of the products and services.
6_ Names of pictures and names of people without obtaining their consent or the consent of their heirs.
7_ It is not permitted to use any data related to honorary degrees.
8_Incorrect and misleading information and data.
9_Similar trademarks to famous trademarks in the Kingdom even if they are not registered, or in the case of trademarks that will cause harm to the owner of the famous trademark.
This may happen in two cases, which are:
1_Cases that have not been renewed by the regulations and laws.
2_In the event that the competent authority prohibits dealing with the trademarks of some natural or legal persons.
There are two basic types of trademark protection in Saudi Arabia, which are:
• Protecting a trademark in Saudi Arabia by registering and extracting a trademark with the Saudi Authority for Intellectual Property.
• Protecting a trademark internationally by registering it with the World Intellectual Property Organization.
The role of registering a trademark in protecting identity and distinguishing yourself in the market
The trademark plays a pivotal role in protecting your identity and distinguishing yourself in the market. The most important features of this role are the following:ط
Registering a trademark protects you from all cases of unauthorized exploitation or imitation by competitors. It gives you legal protection and exclusive rights to use the name, logo, or distinctive symbol. The process of registering a trademark contributes primarily to maintaining the company's reputation and position in the market.
The trademark distinguishes the products and services you offer from your competitors. It facilitates customers' recognition of you and creates and enhances loyalty to your company.
The trademark enhances and strengthens trust between you and your customers.
Customers are always ready to buy from trusted brands, which enhances the company's position in the market.
Strong trademarks help open new horizons for expansion and strong growth due to their fame, so the process of expanding them is faster and easier than any other company working to provide new products or services.
The brand forms a strong visual identity for the company, such as colors, design shape, and logo, which makes it distinctive and unique in the minds of customers. This helps build a distinctive identity for the company that is in line with the company's vision and values.
The stronger your brand, the greater your economic status. This greatly increases the value of your company in the market, whether through sales or attracting investors.
Legal protection of your brand works pivotally to motivate your company to develop and innovate without any concern that your ideas or products will be imitated by others.
Using an unregistered trademark leads to financial penalties and may also cause you to lose your rights if someone else tries to register this trademark before you.
Of course, you can register more than one trademark for the same company, especially if each trademark represents a specific service or product.
Trademarks are registered under specific categories such as products or services, and the appropriate category must also be selected during registration.
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