In the competitive Saudi environment, a trademark has become more than a logo or name. It represents the identity of the company and its destination that distinguishes it from others.
It plays an important role in attracting customers and building and enhancing trust and loyalty.
The following will help you with everything related to registering a trademark in Saudi Arabia.
A trademark represents a unique identity for a company, individual, or legal entity, aiming to distinguish its products and services from others in the market. It plays a vital role in marketing products or services, as consumers recognize the quality of what is offered by simply seeing the trademark.
The trademark can take many forms, such as names, symbols, colors, and logos, and contributes to enhancing customer loyalty and the company's success by creating a distinctive impression on the public.
According to the Saudi Commercial Law, the trademark has two forms, which are
This trademark belongs to a group of individuals and not just one owner and aims to distinguish the goods and products that belong to these individuals according to specific legal standards.
This type is related to goods and products that are part of international or national exhibitions and is also conditional on a specific period not exceeding six months from the start of the exhibition. The merchant has complete freedom to choose the form and type of this mark, provided that it does not violate Saudi regulations.
1_ A Saudi national.
2_ A foreigner belonging to countries that deal similarly with the Kingdom.
3_ A person belonging to a country that participates in international agreements with the Kingdom.
4_ A person who has a permit to work in the Kingdom of Saudi Arabia.
The importance of registering trademarks
Registering a trademark in Saudi Arabia is one of the crucial steps for any company and contributes to protecting the identity of the trademark legally and many other benefits, the most important of which are:-
As it allows you to take any legal action against any violation or imitation and prevents anyone from exploiting it illegally.
As it enables it to take any legal action against anyone who tries to violate or use your trademark without your permission and enables you to sell it or license it to any third party.
It works to grant and enhance confidence to customers and investors and facilitate the process of identifying products.
As it contributes to the fame and dissemination of your products, as well as creating brand awareness and enhancing customer loyalty.
As this brand you put and clarify the personality of your company in the event of a merger or granting a franchise to another company, which contributes positively to your company's leading image among investors.
It protects your company's products from any imitation that may cause damage to the reputation of this company and also ensures that there is no error or confusion between your products and other products among customers.
Some specific conditions must be implemented and adhered to when registering a trademark, the most important of which are
1_The trademark must be clear, distinctive, and unique.
2_This trademark must be new and not used by anyone before.
3_Comply with regulations, laws, Islamic law, and public morals.
4_It must be in Arabic and an English translation can be added with it, with the Arabic translation required.
5_It must not be in opposition to Saudi symbols and flags.
6_This trademark must not mislead the public or be false advertising, as it will be rejected.
To register a trademark in Saudi Arabia, you will need
1_A picture of the trademark.
2_A translation of the trademark and a statement of how to pronounce it from a certified translator's office.
3_Clarifying the meaning of the Arabic word if it is not understood.
4_A certificate proving the domain owner's identity ".com" if the image contains a domain name.
5_ Documents proving the validity of the date mentioned if this image contains a Hijri or Gregorian date.
6_ If this trademark has been previously registered in another country during the past 6 months, a deposit certificate from the entity to which the application was deposited and a translation into Arabic must be attached.
7_ In the event that there is an academic degree in the trademark image, there must be proof of it.
8_ Approval of the owner of the name, image, title, or logo appearing in the trademark.
9_ Papers proving the family name "commercial register or national identity".
10_ Certificate of trademark registration if it has expired and exceeded the renewal
What is the trademark registration system in Saudi Arabia?
The Kingdom has issued a decree regulating the process of registering a trademark, and this system includes the following
1_ Definition of the trademark and what it includes.
2_ Conditions for registering a trademark and the criteria that must be met.
3_ Registration procedures, including steps and requirements.
4_ Rights and obligations arising from registering a trademark.
5_Provisions related to renewing trademark registration.
6_Cases in which trademark registration is canceled.
7_How to transfer ownership of trademarks from one person to another.
8_Conditions related to mortgaging or seizing trademarks.
9_Provisions related to licensing the use of the trademark to others.
10_Crimes related to trademarks and the penalties resulting from them and how to apply them.
1_Visit the website of the Saudi Authority for Intellectual Property.
2_Select the trademark registration service.
3_Go to the trademarks section designated for this service.
4_Fill in all the required data.
5_Pay the invoice and complete the process.
6_After paying the invoice fees, the Authority will study this trademark.
7_If this trademark is accepted, a publication invoice will be issued.
8_After completing the publication stage, pay the final invoice and then print the certificate.
This is done through several specific procedures that ensure the transfer of ownership rights of the trademark from one party to another in accordance with the trademark system.
This process usually takes 6-12 months to complete all procedures and obtain the registration certificate.
Yes, you can, provided that these products and services listed are in different categories.
Start protecting your brand identity and registering your trademark to ensure a strong and secure future for your business with the help of Etmam. Contact us.
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November 10, 2024
- BY Sultan Al-Qahtani