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November 19, 2024 - بواسطة Sultan Al-Qahtani

Protecting intellectual property and brand identity against theft

Intellectual property is one of the most valuable assets in the modern era, as it represents creativity, innovation, ideas, and the driving force behind development. One of the most important tools for protecting intellectual property is registering a trademark, so in this article I will discuss everything related to intellectual property, registering a trademark.


A trademark in commercial identity

It is a symbol, word, or a set of distinctive symbols for a specific service or product. This mark may be a logo, symbol, name, design, or distinctive phrase. This trademark distinguishes these services or products creates a unique identity for the company in the market and facilitates customers to recognize it easily.


The importance of the trademark in protecting commercial identity

The trademark is one of the most important steps to protect the commercial identity of any company or institution. As it prevents competitors from exploiting your trademark, whether using its name or creating a similar design for it. The most prominent points that illustrate its importance are the following.


Protecting commercial identity

The trademark represents the visual identity of your company that distinguishes you from your competitors. The trademark guarantees you the exclusive rights to use it and also protects it from any manipulation or infringement by other people.


Enhancing Trust and Loyalty

A strong brand enhances customer trust and loyalty to your products and services. This loyalty and trust mainly attract more customers who are always looking for reputable brands.


Protecting Intellectual Property

Registering your trademark protects your company from any exploitation or infringement of its rights. It also gives it all the legal rights that enable it to prevent others from using the name, logo, design, or any other elements associated with your brand.


Enhancing the value of the company in the Saudi market

Distinctive trademarks contribute significantly to increasing the position and value of the company in the Saudi market. An essential part of the strategy is to attract potential customers and investors.


Distinguishing Products and Services

It greatly helps to distinguish products and services, which makes it easier to identify these products and services easily.


Repelling any imitation or counterfeiting

Strong trademarks help protect the company from any imitations of its products that may harm the quality and reputation of the products.


Expansion and spread

The trademark helps you pave the way for expansion and easy access to international consumer and investor markets and also attracts them to your company's products.

Intellectual Property Concept


It is the legal right granted to individuals and companies to protect innovations and creations arising from human intelligence. These rights include a variety of works and innovations such as trademarks, industrial designs, and literary and artistic works.


Intellectual Property Law

• It is a set of laws that regulate the rights of individuals and companies in many areas such as copyright, trademarks, and patents.

• This law helps define the rights and duties of each person and what is related to their creations.

• This law also includes procedures for registering all rights and applying laws, as well as imposing penalties on violators.


Types of Intellectual Property

Trademarks

These trademarks include symbols, logos, names, or sound slogans that distinguish certain products and services from others in the market. These trademarks also grant their owner exclusive rights that help protect the character and identity of their products and services from counterfeiting or imitation.


Industrial Designs

These designs cover designs of a commercial nature that are distinguished from others due to their shape and aesthetic appearance. They also grant their owner exclusive rights to use this design and market and manufacture their products.


Patents

Are rights granted to inventors to protect their new and useful inventions? They provide their owner with exclusive rights to use, manufacture, sell, and distribute this invention for a specific period.


Documents required to register a trademark

• A special form for requesting to register a trademark.

• A copy of the trademark to be registered.

• A list of the services and products provided by this trademark.

• A certified copy of the priority document and its translation into Arabic.

• The existence of proof of the identity of the owner of this company.

• Ensure that there is no similarity to this trademark and that it is valid for registration.


Procedures for registering a trademark with the Intellectual Property Authority

To register a trademark with the Intellectual Property Authority, some basic steps must be followed

1_ Ensure that this trademark is not similar to any already registered trademark.

2_ Submit a trademark registration application electronically.

3_ Pay all fees required for this process.

4_ Examine the application by the Intellectual Property Authority and ensure that it meets all conditions.

5_ After accepting the application, it is published in the Official Gazette and leaves room for other persons to object.

6_ If no one objects, the Authority issues a trademark registration certificate.

7_ A protection period of up to 10 years is granted to the trademark owner.


Instances in which trademark registration is rejected

This is done in several cases if:

1_ This trademark is similar to an already registered trademark.

2_ This trademark is not compatible with public morals and culture.

3_ Resembles a religious symbol.

4_ Bears are a common name that cannot be legally protected.

5_ Does not comply with the provisions of the regulations and provisions.


Trademark Registration Costs with the Intellectual Property Authority

Trademark registration fees vary according to several reasons, the most important of which are

1_ The type of trademark to be registered.

2_ The number of categories it contains.

3_ The method of application followed to register a trademark.

4_ Governmental, administrative, and legal fees imposed to register a trademark.


The most important frequently asked question about intellectual property Registering a trademark.


1_ Who is entitled to register a trademark?

All individuals and entities that wish to distinguish their products or services from others in the market and protect their identity from exploitation and infringement are entitled to register a trademark.


2_ What are the consequences of registering a trademark?

Registering a trademark entails several rights and responsibilities, the most important of which are legal protection, commercial expansion, exclusive rights, legal protection, and preventing infringement and counterfeiting.

Protect your trademark with Etmam and enhance the identity of your products Contact us now

0554799222

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